Arias Pistons 12.5:1 Compression 82mm Bore Honda B-series on 2040-parts.com

Back to basics for VW, says Walter de Silva

By Adam Towler Motor Industry 25 June 2008 13:01 It was an odd place for an inside line into what future Volkswagens will look like, but when head of VW Group design Walter de Silva invited CAR to the old Fiat Lingotto factory in Turin - now a conference and shopping centre – we could hardly say no. De Silva described VW as being immersed in a 'process of defining their design language' which could be read as ‘we’re still sucking our designer thumbs to see what happens’. Audi, De Silva said, had already been through that process and its design DNA was ‘understood by everyone in the company, right down to the smallest details'.

Ferrari chief Montezemolo balances growth, exclusivity

On the morning of the day he celebrated 20 years as head of Ferrari, Luca Cordero di Montezemolo says his first thought was about the future, not the past. He pondered what the world's most famous sports-car maker would look like in 2020. "I have not come up with a comprehensive idea yet," said Montezemolo in an interview at his office in Maranello, 11 miles south of Modena in central Italy.

Webinars: Visualization & Digital Effect Creation with Autodesk

Car Design News hosted Visualization & Digital Effect Creation with Autodesk on February 9, 2011. This webinar explored how effective communication is key to 'selling' a particular design internally, and provided information on how to get your vision across using Autodesk Showcase, with an emphasis on materials, cross-sections and environments. We all know that a beautifully-rendered image captures the emotion of a design idea; convincing animations and digital effects place the product in a realistic environment and depict consumer interaction, making the design credible and relevant to the target consumer.